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AuthorHQ workflow guide

Book launch planning software that keeps the next deadline visible

Launch week is easier to prepare for when the work leading up to it has a home. AuthorHQ brings launch dates, campaign milestones, task ownership and approval notes into your publishing workspace.

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Work backwards from the release date

Record the launch date and the milestones that matter to this book: campaign start, cover reveal, preorder activity and review deadlines. Choose dates that fit your own production schedule rather than treating a generic checklist as a promise of results.

Track assets and decisions alongside dates

Keep promotional asset status, budget notes and launch tasks visible. Save links to working files in your content bank, then use task approvals when a collaborator needs a decision before moving ahead.

Keep the launch and its campaigns connected in your routine

A launch plan gives you the release overview; individual campaigns organise reader and promotional activity. Review both before launch week so an outstanding asset or reader follow-up does not disappear behind the headline release date.

How this could work in practice

For a first-in-series release, plan the cover reveal and preorder activity before the ARC review deadline. Give each outstanding asset a task, and keep approval notes with the work so the author and assistant can see what still needs a decision.